Our Network of Specialists
Realizing the full potential of any airline loyalty strategy requires a myriad of disciplines. FFP Investment & Advisory has access to an external network of proven specialists that can be used to meet your specific challenges. With this global network of specialists, you will have access to domain experts that can help your organization articulate and achieve its objectives. Scroll down to see some of the key disciplines represented on our network.
Financial services partnerships, including co-branded credit cards, remain the leader in the non-air partner category. From finding the right partner, to designing an implementation and acquisition strategy, the specialists with proven track records in financial services can accelerate your financial services strategy – and ensure longevity in a rapidly changing consumer and regulatory environment.
Finding and implementing the right technology solution is a key requirement for any successful loyalty strategy. Our specialists can help you translate and prioritize your needs, understand the market for technology solutions, and ultimately craft a partnership that is robust and effective – whilst at the same time safeguarding the ability to roll-out a dynamic long-term technology roadmap.
Liability and breakage management has gained prominence in recent years as a key discipline for any loyalty program. Our experts can help you understand the trade-offs, both short- and long-term, of different strategies (including various expiry policies) – and provide you with the insights to make the right decision.
Crafting a well-balanced portfolio of rewards is critical for the long-term success of any airline loyalty program. Finding the right mix of rewards, that meet the tests of customer attractiveness and attainability, whilst at the same time represent an appropriate cost level is a delicate optimization challenge that requires multiple stakeholders and disciplines to operate in harmony. Our specialists can help to frame the challenge and set the parameters accordingly.
Airline loyalty programs are uniquely positioned to generate customer insights from a variety of data sources. The combination of demographic, transactional and social data provides a rich tapestry of sources that marketers can use to their benefit. But as members have increasing expectations for convenience and context, and partners expect demonstrable returns on their marketing spend, there has never been greater demands on analytics to deliver the right insights. Our specialists can help you to develop a custom-made analytics strategy, including the development of a technology roadmap.
Find our more about possible assignments – and how we help to develop successful airline loyalty strategies.