FFP Investment & Advisory engages in short- and long-term projects across the spectrum of airline loyalty strategy. Helping both airlines as well as other constituents to understand, articulate and execute various components of a comprehensive loyalty strategy. Below is a selection of illustrative projects.
Gain a better understanding of the program’s current performance – using global benchmarks and industry key performance indicators. Develop a clear view of the potential future scenarios. Build a robust business case that can be used for scenario-modeling and decision-making.
Develop an empirical view of the range of possible models to structure a FFP – ranging from fully-embedded in the airline to varying degrees of separation. Understand the trade-offs of each model as well as the key requirements for long-term success. Obtain pro-forma income statements for the shortlisted model(s).
Understand how to best structure non-air partnerships, and avoid common pitfalls in non-air strategies. Explore different models of engaging with partnerships – and how airline loyalty can fit into your overall strategy.
To find out more details, or learn about our other projects please get in touch with us.