The Changing Landscape of Airline Loyalty
Airline loyalty programs have become an indispensable part of the airline industry. Operating at the crossroads of data analytics, behavioral economics, and revenue management, programs are uniquely positioned to deliver a compelling customer value proposition that supports bottom-line results.
With increasing expectations from both shareholders and members, airlines are tasked to develop a loyalty strategy that is sustainable and equitable, and unlocks the true potential.
To grow with confidence, airlines need to make clear choices using insights, and understand trade-offs in an increasingly complex and competitive marketplace.
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