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FFP Investment & Advisory
Developing tailor-made strategies for airline customer loyalty programs
The Changing Landscape of Airline Loyalty
Airline loyalty programs have become an indispensable part of the airline industry. Operating at the crossroads of data analytics, behavioral economics, and revenue management, programs are uniquely positioned to deliver a compelling customer value proposition that supports bottom-line results.
With increasing expectations from both shareholders and members, airlines are tasked to develop a loyalty strategy that is sustainable and equitable, and unlocks the true potential.
To grow with confidence, airlines need to make clear choices using insights, and understand trade-offs in an increasingly complex and competitive marketplace.
Who we are
Find out more about our global network of airline loyalty specialists and our leadership.
What we do
Learn about what we do and our focus on airline loyalty strategy.
Our thinking
Find out more about the new book ‘Strategy in Airline Loyalty’
Get in touch
Contact us to start a conversation – and connect with us to become part of the network.
